B-World Quality Care Brand Identity Design and Website Design

Client: B-World Quality Care

Tools & Skills Used: Brand Identity Design, Squarespace Website Design & Development, Adobe Illustrator, Adobe Photoshop, Brand photography for website and marketing materials and stock photo curation, Copywriting

Overview: B-World Quality Care is a compassionate, community-driven group home dedicated to providing a safe and empowering environment for individuals of all ages and abilities. To bring their mission to life, we designed a warm and inviting brand identity, including a custom logo suite, curated color palette, and thoughtfully selected fonts. We also developed a visually engaging, user-friendly website on Squarespace, ensuring an intuitive experience for potential residents and their families. Additionally, we captured key brand photography to enhance authenticity and storytelling throughout the site.

The website highlights B-World’s commitment to high-quality care, offering clear navigation, a modern layout, and engaging visuals that reflect their mission. From showcasing their included amenities and personalized services to featuring staff introductions and a seamless contact form, every design element ensures visitors feel welcomed and informed.

A page from B-World Quality Care's brand strategy and identity guidelines document, outlining their mission, services, and visual identity, including colors, typography, and brand messaging.

Mockups of the B-World Quality Care website displayed on a laptop and mobile screen, highlighting the homepage.