Carson Truck lines Brand Illustration
Client: Carson Truck Lines LLC
Scope: Brand Illustration
Overview: Carson Jones, the founder of Carson Truck Lines, a sprinter van delivery service for businesses, reached out to me for a brand illustration that represented her passion for driving and desire to empower women from diverse backgrounds. She imagined a drawing that featured a semi-realistic illustration of a group of women of diverse ethnicities standing beside a white Sprinter van. Each woman is drawn happy and confident, rocking overalls, and white tennis shoes. The illustration also features the client’s vibrant purple color from their brand’s color palette. The illustration aims to not only represent the delivery services offered but also to resonate with and inspire young women who see the brand, encouraging them to aspire for self-sufficiency and personal growth.
