Fei Beauty Branding: Embodying Confidence and Inclusivity in Beauty

Fei Beauty tasked us with creating a brand identity that boosts confidence and celebrates inclusivity, particularly for women of color. We designed a logo featuring a beautiful black woman with an afro, sprinkled with magical fairy dust, symbolizing transformation and empowerment. Using vibrant, strong colors and typography, we crafted an identity that evokes beauty and positivity. Extending this identity to social media, we ensured a cohesive, recognizable presence across platforms. The result is a standout brand that embodies Fei Beauty's mission to help women confidently embrace their beauty.