KidZ Saving Lives Brand Design

We created a comprehensive brand identity for Kidz Saving Lives, a nonprofit teaching kids CPR. Our design features a heart and hands to symbolize life-saving action, with a striking logo of tiny hands emerging from a larger heart using negative space. The color palette of red and pink evokes health and compassion, while bold, friendly typography balances fun and seriousness. This visually compelling identity appeals to both kids and adults, effectively communicating the organization’s mission to empower children with life-saving knowledge.