Ever wondered what makes your favorite brands stand out? It’s not just luck or a good eye—there’s a lot of expertise involved. Enter the brand designer. In this post, we dive into what a brand designer does, why they’re crucial for your business, and how they differ from other creative pros.

Hiring a brand designer can transform your business, but it’s essential to know what to expect. From understanding your needs and budget to finding the right designer and fostering effective collaboration, this guide covers everything you need to know to make an informed decision.

Think a logo is all you need for your brand? Think again. Learn the difference between a logo and a full brand identity, and get tips on creating a cohesive brand that stands out. Avoid common mistakes and build a brand people love.