Why We Focus on Strategy-Driven Branding, Not VIP Design Sprints
VIP Design Sprints are a popular option in the design world. They promise fast, efficient results—sometimes in as half a day—and they’ve gained traction with small business owners who want quick solutions for branding or design needs.
But here at Constant Creates, we take a different approach. We focus on creating intentional, custom designs that not only look great but also drive long-term success for your business. VIP sprints, while appealing for quick fixes, don’t align with that philosophy.
For small business owners like coaches, contractors, real estate agents, and more, VIP sprints might sound like a quick fix—but is speed worth the trade-off?
While we understand the appeal of VIP sprints, they don’t align with how we work or the kind of relationships we want to build with our clients. In this blog, we’ll break down what VIP Design Sprints are, why they might work for some businesses, and why they aren’t part of our service offerings. We’ll also share the alternatives we do provide, so you can decide what works best for your business.
What Are VIP Design Sprints?
VIP Design Sprints are essentially intensive, short-term design sessions. They’re structured to deliver a specific result—like a logo, a brand refresh, or a website update—within half a day or a few days. They’re great for quick fixes, but for businesses that want custom solutions tied to a larger strategy, sprints might not deliver the depth needed.
Here’s how they typically work:
You book a sprint and block out a dedicated day or timeframe with the designer.
The designer focuses solely on your project during that time.
By the end, you get a deliverable that’s ready to use.
It’s a fast, straightforward process that works well for businesses needing quick, simple solutions. For example, if you’re launching a small campaign, need a basic logo, or want quick updates to existing materials, a VIP sprint can be a great option.
They’re also appealing because they save time compared to longer design processes, offer a lower upfront cost than comprehensive branding packages, and work well for businesses with tight deadlines. VIP sprints are great for businesses with simple, specific needs or those working under tight deadlines, but they’re not a one-size-fits-all solution.
Why Constant Creates Doesn’t Offer VIP Design Sprints
We’re a boutique design studio with a small, dedicated team. While we could offer VIP Design Sprints, they don’t align with how we work or what we stand for. Here’s why:
Quality Comes First: We want your brand to feel as unique and polished as the vision you’ve worked so hard to create, so we believe in delivering thoughtful, high-quality work that’s tailored to each client. Custom designs that truly reflect your business take time. A single day isn’t realistic for creating something unique and impactful without cutting corners.
Timely, Not Rushed: Our projects are efficient—often completed in under a month—but we allow the time needed to think, collaborate, and refine. This ensures your design is impactful and tailored to your goals, not rushed just to meet a single-day timeline. We fast-track your success, but we don’t rush the creative process. Designing without enough time to think, collaborate, and refine can lead to missed opportunities to create something amazing.
Relationships Matter: We want to fully understand your business, your values, and your goals. We believe branding is a partnership. By building a relationship with you, we’re able to create designs that align with your unique goals and truly represent your business. That level of collaboration simply can’t happen in a single day.
Strategy is Key: Designing without a clear strategy leads to work that falls flat. That’s why every project begins with strategy because a thoughtful plan leads to branding that not only works now but scales as your business grows. If we were to offer expedited services, they’d be for existing clients who already have a brand strategy in place with us.
Ultimately, VIP sprints feel more like a quick transaction than a collaborative partnership. That’s not the experience we want to offer, and it’s not the experience we believe you deserve. For us, it’s about creating lasting value—not just deliverables that check a box or meet a tight timeline.
Alternatives to VIP Design Sprints
If you’re looking for fast, affordable solutions, we have options that don’t compromise on quality.
Templates and Brand Kits: Templates and brand kits are an excellent option for businesses that need quality solutions quickly. They’re designed with care and attention to detail, so you can still stand out without the time or budget required for custom work. While they’re not custom-made to your exact business needs, they save time and money while still giving you polished, professional designs that align with your goals
Mini Service Packages: For businesses just starting out or testing the waters, our mini service packages—like brand basics package or starter website package—offer the essentials to help you grow at a sustainable pace.
Payment Plans for Full-Service Projects: We know that investing in branding is a big decision. That’s why we offer payment plans to make our services more accessible. You can get the quality you need without feeling rushed or overwhelmed. We believe every business deserves high-quality branding, so we offer flexible payment plans to make it easier to invest in your future.
Fast-Tracked Custom Projects: For businesses that need results quickly, we offer timely, custom design services without sacrificing quality. Many of our larger projects are completed in less than a month, ensuring you get what you need without compromising the process.
VIP sprints can work for businesses that need quick, simple fixes. But for custom, strategy-driven designs that elevate your brand, we’ve created services that balance quality, timeliness, and affordability. Let’s create something you’ll love—and that works for your business.
Why This Blog Isn’t to Discourage VIP Sprints
VIP Design Sprints have their place. If you need a quick, simple solution—like a basic logo or small website update—they can be a great fit. They’re especially useful for businesses with tight deadlines or very specific, small-scale needs. This blog isn’t here to knock VIP sprints or discourage you from exploring them if they align with your goals. They just don’t fit how we work at Constant Creates.
If your needs are quick and small-scale, VIP sprints can be a great fit. But if you’re looking to create a cohesive brand that stands the test of time, our approach ensures every design is intentional, strategic, and built to grow with you. For businesses launching a quick campaign or needing basic design updates, sprints can deliver exactly what you need without a large commitment.
We believe in giving your brand the attention it deserves—building strategy-first designs that last, not rushed deliverables that might need to be redone down the line. For those who are ready to invest in meaningful, impactful branding, we’re here to help.
Advice for Business Owners
If you’re considering VIP sprints or any design service, here are a few things to keep in mind:
Invest in Strategy-Driven Design: Whether it’s a sprint or a full branding package, make sure your design work is built on a solid strategy. A clear vision and strong foundation are what make designs truly impactful. Think of branding as an investment in your business’s future—not just something to check off your list today.
Explore Flexible Options: You don’t need to rush the process to get great results. Templates, brand kits, or payment plans can help you get high-quality work that fits your timeline and budget.
Match the Service to Your Goals: If your needs are simple and short-term, a sprint might work for you. But if you’re looking to build a cohesive, long-term brand, consider a service that allows for more depth and collaboration.
If you’re not ready for full-service branding, starting with a professionally designed template or brand kit is a smart way to get started while preparing for larger investments down the line. The bottom line? Choose what works for your business and its goals. And if you’re unsure, we’re happy to help you figure it out. Let’s create something meaningful together.
At Constant Creates, we believe in creating thoughtful, custom branding that reflects your business and sets you up for long-term success. While VIP Design Sprints can be a great solution for certain needs, they don’t align with our approach to design and collaboration. We’re not just here to design; we’re here to help you build a brand that transforms your business and connects with your audience in meaningful ways.
If you’re ready to invest in quality branding that’s built on strategy and crafted to fit your unique goals, we’d love to help. Whether it’s through custom design services, templates, or flexible payment plans, we’re here to make your vision a reality—without cutting corners or rushing the process.
We’re here to help you create branding that transforms your business and connects with your audience. If you’re ready to build something meaningful and lasting, let’s chat.
