Expanding a Luxurious Skincare Product Line for NAKERY Beauty

Nov 21

NAKERY BEAUTY is a women-focused skincare brand with a well-established identity and product line. They specialize in creating luxurious, high-quality products that deliver effective results. When they reached out to me, their goal was to expand their product offerings with fresh, visually appealing packaging that aligned with their existing brand aesthetic.

The Project
NAKERY BEAUTY needed product labels and an ad campaign for their new Fresh Nectar line, featuring a vanilla and honey-scented Body Butter and Face/Body/Hair Wash. My task was to create designs that:

Enhanced the luxurious, natural feel of their brand.
Highlighted the key scent notes of vanilla and honey.
Captured attention and reinforced brand recognition.

The Design Solution

Product Label Design
- Golden Honey Drips: Framed the label with dripping honey to evoke indulgence and tie directly to the honey scent.
- Vanilla Flowers: Added floral elements to represent the vanilla and soften the design.
- Honeycomb Background: Used a honeycomb pattern for texture and depth, tying together the scent profile visually.
- Gradient Effects: Incorporated warm, golden gradients to create a rich, luxurious feel and emphasize the product's premium nature.
Ad Campaign Design
- Visual: Designed an ad showing a woman using the Face/Body/Hair Wash at an elegant sink, emphasizing the product in a real-life setting.
- Copy:
  - Headline: “Your Skin’s Sweetest Treat.”
  - Call to Action: “Discover the Collection.”
- The ad aimed to draw attention to the versatility of the wash and encourage exploration of the full product line.

The Results

The Fresh Nectar designs successfully extended NAKERY BEAUTY’s brand identity with a cohesive, visually appealing approach. The product labels emphasized the luxurious, nature-inspired qualities of the line, while the ad campaign effectively showcased the product in use, driving interest in the collection.

The client was thrilled with the results and has continued to collaborate with me on additional projects.