Building a Brand for EmpowerMINT, a New Wellness Coaching Business

Dec 19

We created a temporary brand for Empowerment Wellness that embodies transformation and growth while staying budget-friendly. By using high-quality stock assets, we delivered a professional, cohesive identity without breaking the bank. We also designed a clean, functional link-in-bio page to help direct her audience to her most important resources. To elevate her professional presence further, we developed a suite of Instagram templates and a branded packaging design for her client care boxes. These solutions gave her a polished look and the tools to engage her audience confidently.

The Challenge

Empowerment Wellness is a new wellness coaching brand just starting out. The founder needed to establish an online presence quickly and effectively, beginning with a simple link-in-bio page to connect her audience to key resources. She also wanted a brand that captured her mission of growth and transformation, but she wasn’t ready to invest in a full-scale rebrand. Finally, she wanted to professionalize her offerings with custom Instagram graphics and packaging for client care boxes. The challenge was balancing her limited budget with her need for a professional, cohesive identity that aligned with her values and goals.

The Approach

We tailored this project to focus on immediate, impactful solutions that worked within her budget.

1. Temporary Brand Design:
We created a brand inspired by transformation and growth, using a butterfly with leaf-like wings to symbolize these values. Nature-inspired colors like greens and soft tones conveyed calm and renewal, while stock assets helped keep costs low without sacrificing quality.

2. Digital Assets:
We built a simple, functional link-in-bio page to direct her audience to key resources, and we created a set of Instagram templates to streamline her content creation. These templates included designs for informational posts like “10 Signs You’re on the Right Path,” inspirational quotes, and client testimonials, giving her a consistent, professional look on social media.

3. Packaging and Merch:
To elevate her client experience, we designed a branded box for her care packages, incorporating her logo and brand colors. We also helped her apply her branding to tote bags, t-shirts, and other client gifts, creating a cohesive, professional presentation that reinforced her mission.

This approach gave Empowerment Wellness a polished, professional foundation to grow on while keeping things practical and cost-effective.

The Results

Empowerment Wellness now has a cohesive brand identity that reflects her mission of growth and transformation while staying within her budget. With professional digital assets like Instagram templates, she’s able to engage her audience and present herself consistently online. The branded packaging we created for her client gifts adds a personal, professional touch that elevates the client experience. These tools have set her up to connect with her audience and grow her brand confidently.

This project shows how effective strategy-first branding can be, even on a smaller budget. By leveraging stock assets, we created a professional, cost-effective solution that gave Empowerment Wellness the tools to grow. Aligning her brand with her values of transformation and growth helped her connect with her audience in an authentic way. This temporary brand not only meets her current needs but also lays the foundation for a more personalized rebrand in the future.

At Constant Creates, we believe every business deserves the chance to grow and thrive, no matter their starting point. Flexible, scalable solutions like this allow small businesses to move forward without being held back by budget constraints. It’s all about creating opportunities for success at every stage.